The Eternal Debate
When you buy a container of stone, you aren't just buying rock; you are buying logistics. The two most common Incoterms in our industry are FOB and CIF. Choosing the wrong one can cost you thousands.
1. FOB (Free on Board) - For the Pros
Definition: Ruvello handles the cargo until it crosses the ship's rail in India (Chennai/Mundra). You appoint the shipping line.
Pros: You control the freight rate. If you have a good forwarder, you save money.
Cons: You manage the headache. If the ship delays, you are on the phone with Maersk.
2. CIF (Cost, Insurance, Freight) - For Peace of Mind
Definition: We pay the ocean freight and insurance to your destination port (e.g., Houston, Jebel Ali). You just unload.
Pros: Zero stress. We use our volume contracts to get cheap freight rates.
Cons: Slightly less control over the specific vessel schedule.
Our Verdict
If you are a first-time importer, go with CIF. Let us handle the ocean risk. If you import 10+ containers a month, FOB might save you 2%.
